SOCIAL MEDIA in REAL ESTATE
SOCIAL MEDIA in REAL ESTATE

Why Social Media in Real Estate: Junaid Ally – Ray White

Hello everyone! My name is Junaid Ally, a real estate agent from Ray White. Today, I want to talk about why social media is crucial when marketing a property for sale in Brisbane. With the advent of social media, the way we do business has changed dramatically, and the real estate industry is no exception. In fact, social media has become a powerful tool that can help us reach a wider audience and showcase our properties in a way that was not possible before.

Here are some reasons why social media is crucial when marketing a property for sale in Brisbane:

Greater Reach

Social media platforms such as Facebook, YouTube, and Instagram have millions of active users who are constantly engaging with content. By marketing your property on social media, you can reach a wider audience beyond the traditional real estate channels. This means you can potentially reach more potential buyers who might not have seen your property otherwise.

For example, we recently had a property for sale in Kuraby that we marketed on Facebook. We created a Facebook event and invited all our followers to attend. We also created a Facebook ad campaign targeting potential buyers in the area. As a result, we received over 4,000 views on the property listing, which translated into several interested buyers and ultimately a successful sale.

Engaging Content

Social media is all about engaging content, and real estate is no exception. By using social media, we can create engaging content that showcases the best features of a property. This can include high-quality photos, 360-degree virtual tours, and even drone footage. By doing this, we can create an emotional connection with potential buyers, which can lead to more interest and ultimately a sale.

For example, we recently used Instagram to market an old fixer upper in Logan. We created a series of Instagram stories showcasing the work required and the potential of the property. This generated a lot of interest, with several potential buyers contacting us for more information.

Cost-Effective Marketing

Social media is also a cost-effective way to market a property. Traditional real estate marketing channels such as print ads, billboards, and radio ads can be expensive and may not always reach the right audience. Social media, on the other hand, allows us to target specific demographics and interests, which can lead to more effective marketing.

For example, we recently used YouTube to market a property in Eight Mile Plains. We created a video tour of the property and uploaded it to our YouTube channel. We then promoted the video through YouTube ads targeting potential buyers in the area. The cost of the ad campaign was much lower than traditional marketing channels, and we received several interested buyers as a result.

In conclusion, social media has become a crucial tool for real estate agents when marketing a property for sale in Brisbane. It allows us to reach a wider audience, create engaging content, and do so in a cost-effective manner. If you are thinking of selling your property in Brisbane, consider using social media to showcase your property to the world.

Visit www.junaidally.com/book-your-appraisal to schedule a strategy session with Junaid

Junaid Ally

Ray White