Video is the most engaging content on social media. It is so much more than just an image. Customers LOVE videos (because) when done the right way, they are ENGAGING, CREATIVE and most of all
HELP YOU TO RELATE TO YOUR CUSTOMER.
It will play on peoples emotions, feelings and allow people to experience more of you and your brand.
This is why we have seen an increase in social media influencers and marketing through them. Potential customers already relate to these people (and have given them their trust).
Successful advertising videos present your video in a conversational manner.
This helps customers to relate and gives them more certainty and is the reason 65% of shoppers state that product description videos gave them more certainty to buy on social media.