Why Marketing is Important When Selling Your Home?

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Why is Marketing Important When Selling your Home: Junaid Ally – Ray White

As a real estate agent in Brisbane, I know that marketing is essential in every kind of market environment. When you engage a real estate agent to sell your property, you will be presented with different marketing packages. You may question whether all of these marketing elements are necessary, especially if you are selling in a hot market. However, marketing is crucial to getting your property sold quickly and for the highest possible price.

Stand Out in a Competitive Market

Professional photos, floor plans, and videos are excellent tools for drawing in buyers and showing your property in its best light. You want your property to stand out and above the competition, not get scrolled past. In a hot market, there can be more than a dozen properties similar to yours that are either actively on the market or will be listed soon. This competition dilutes your buyer pool, so it’s essential to ensure that your property is marketed correctly to stand out from the rest.

Marketing elements are an agent’s primary tool for getting inspections. The more people who inspect your property and attend open houses, the more competition there will be when it’s time to make offers. Your agent is always aiming for a multiple offer scenario. It’s the best recipe for getting you the price you want, or even higher than your price expectation. But that doesn’t happen without marketing.

Web listings are also essential to ensure your property is seen by the right buyers. Realestate.com.au and domain.com.au are Australia’s most used web portals for residential real estate. Most buyers will use one or the other to find properties, while some will look at both. Ensuring that your property is featured on both is essential to attract the maximum number of buyers.

Invest in Your Property’s Potential Selling Price

Even when the market cools off, marketing is just as important. With rising interest rates, there has been plenty of talk that the market has peaked, and prices might start to decline. Most listings are coming on the market, and seller competition is heating up. When more properties hit the market, ensuring your property stands out is even more critical. Paying for upgraded listings will make your listing appear at the top of the search, increasing the number of buyers who view it. Competition is what brings in the highest selling price, and that’s what we’re aiming for.

It doesn’t matter what kind of market we are in; your marketing campaign is crucial to selling your asset and achieving the highest possible selling price. As your selling agent, it’s our job to put forward our recommendations for what we think will work best for your property during the current market. So, don’t hesitate to ask us about our marketing packages and how we can help your property stand out in the market.

Conclusion – Take Aways

• The importance of a marketing campaign in selling your asset
• Achieving the highest possible selling price
• Your selling agent’s recommendations for what will work best for your property during the current market
• Ensuring your property stands out in a competitive market

To Book Your Property Marketing Strategy visit

www.junaidally.com/book-your-appraisal