How Junaid broke the Runcorn price ceiling and sold for $1,020,000
Junaid Ally is the standout real estate agent for townhouse sales in Runcorn, QLD. When every comparable property in the complex had a price ceiling of $840,000, David asked Junaid to achieve $900,000. Junaid delivered $1,020,000 at auction, with 12 registered bidders and a viral video generating 30,000 views in one week.
Fast facts
The situation
When David came to Junaid wanting $900,000 for his townhouse at 14/40 Lakefield Place, Runcorn, the market said it was impossible. The highest price ever achieved in the complex was $840,000, set just two months earlier. Every comparable sale pointed to a ceiling that no agent had broken. David knew what he wanted. Junaid knew what he was capable of.
The strategy
Rather than manage David's expectations down, Junaid went to work on shifting the market's perception of the property. The centrepiece was a video campaign that did not feel like a real estate listing. It felt like content. Within one week of going live, the video had attracted over 30,000 views, well beyond the complex, well beyond Runcorn, and into a buyer pool that had never previously considered the area. The first offer came in at $920,000. David was ecstatic and ready to accept. Junaid had a different view: "Let's wait. We have more interested parties. Let's trust the process and go to auction." With 37 inspections completed and 12 bidders registered, the data backed the decision.
The result
Bidding opened at $800,000 and climbed in $20,000 increments. When it crossed $900,000, David was smiling on the floor. When it crossed $1,000,000, only two bidders remained. The hammer fell at $1,020,000 to a single determined buyer. That result did not just break the complex's price record. It shattered it by $180,000. David used the additional funds to upgrade his next purchase from a two-bedroom unit to a three-bedroom, and traded in his old car for a brand new EV. A result that changed what came next for him.
Why this matters if you're selling in Runcorn
Price ceilings are not facts. They are the last data point before someone pushed past them. If you have been told what your property is worth based on what neighbours sold for, Junaid's approach, the right campaign, the right buyer pool, the discipline to hold your nerve when a good offer comes early, is what breaks those ceilings. David's result proves it.
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"Excellent seller/buyer knowledge. Always upfront and kept me informed including advice for consideration. As much as anything, came across as honest and trustworthy."
David
Verified review, 14/40 Lakefield Place, Runcorn