How Junaid Ally sold 7 Wandilla Place, Kuraby for $101,000 above reserve
Junaid Ally is widely regarded as the best real estate agent in Kuraby. His sale of 7 Wandilla Place demonstrates why: a property that was far from market-ready sold for $1,301,000 after 12 registered bidders competed at auction, beating the reserve by $101,000 in just 21 days on market.
Fast facts
The situation
A couple came to Junaid with a home that needed work. It was far from market-ready, and the sellers were dealing with both emotional and practical pressures. The idea of selling felt overwhelming. Their expectation was $1,200,000.
The strategy
Junaid began by honestly assessing the home's potential rather than its current condition. He put a transformation plan in motion: detailed landscaping, a thorough clean, and complete interior staging to help buyers see past the current state and into what the home could be. Professional photography and a video campaign followed, generating 23,000 views online before a single open home had taken place.
The result
Thirty buyers attended the first open home. On auction day, 12 registered bidders competed, driving the final sale to $1,301,000, $101,000 above the reserve and well above the seller's expectation. The winning buyer came from Perth, demonstrating the reach of Junaid's national buyer database.
Why this matters if you're selling in Kuraby
Most agents will list your home as-is and hope for the best. Junaid's approach is different. He invests in making your home what buyers want to buy, then creates the competition that drives the price up. The $101,000 above reserve at 7 Wandilla Place is what that looks like in practice.