How to sell your home in Rochedale

How is my Rochedale home priced?

Rochedale's premium estate stock and acreage parcels need a price strategy that separates land-value buyers from prestige buyers. We benchmark off the last six months of comparable estate sales and apply a premium for north-facing, high-side and corner positions.

• Typical price band: $1.5M to $2.6M for modern estate homes and acreage
• Active buyer profile: Professional families relocating from inner south Brisbane, plus migrating buyers from Sydney and Melbourne seeking newer, larger homes.
• Local angle: Buyers compare Rochedale directly with Mansfield, Wishart and Mount Gravatt East. The campaign must position why Rochedale wins on lot size, build quality and capital growth.

The 7-step marketing plan for Rochedale sellers

Every Junaid Ally campaign follows the same proven sequence. Tailored to Rochedale, executed end-to-end.

1. 1

   Pre-launch buyer matching

   Before any photos or portal listing, we match your property against our 48,000+ buyer database and contact qualified buyers directly. Many homes attract pre-market offers within 72 hours.

2. 2

   Professional photography, video and floor plan

   Twilight photography, drone footage, walk-through video and an accurate floor plan. Listings with video receive 4x more enquiry on realestate.com.au.

3. 3

   Premium portal placement

   Highlight or Premiere listings on realestate.com.au and Domain, plus Ray White network exposure across raywhiterochedale.com.au and raywhite.com.

4. 4

   Targeted social and database campaign

   Facebook and Instagram retargeting to local buyers in a 5km radius, plus a personalised EDM to the matched buyer list and the wider Ray White Rochedale database.

5. 5

   Open homes and private inspections

   Two open homes per week for the campaign duration, plus mid-week private inspections for serious buyers. Every inspection is followed up within 24 hours.

6. 6

   Weekly vendor reporting

   A written vendor report every Monday with enquiry numbers, inspection feedback, buyer interest level and recommended next steps. No surprises, no spin.

7. 7

   Auction or offer negotiation

   On auction day or at offer stage, we manage every bidder and every offer to extract the highest price the market will pay, then handle the contract through to unconditional.